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History
In 1983 the company introduced Chicken McNuggets, bite-sized fried chicken morsels accompanied by dipping sauces. Within a few months McDonald's ranked as the world's second largest retailer of chicken.
International expansion also became an important part of the company's business strategy. McDonald's opened its first restaurant outside the United States in 1967. In 1988 McDonald's operated 2,600 stores outside the United States, generating $1.8 billion in annual revenues. By 1994 the company had 4,700 international franchises, producing $3.4 billion in annual revenues. The first McDonald's in Moscow, Russia, served more than 30,000 customers on its first day of operation in 1990, setting the record for the most people served by one restaurant in a single day. In 1992 McDonald's opened a restaurant in Beijing, China. The Beijing McDonald's---which featured 700 seats, 2 kitchens, 29 cash registers, and 850 employees--is the company's largest. The Beijing McDonald's attracted 40,000 customers on its first day, breaking the record established by the Moscow McDonald's two years earlier.
McDonald's has attempted to accommodate increasing customer demand for healthier food. In 1986 McDonald's began offering nutritional information about the items on its menu. The company also began to offer lighter entrees, such as salads and frozen yogurt. McDonald's Arch Deluxe, a hamburger marketed to adults, generated disappointing sales when it was introduced in 1996. [CONTINUE]
"McDonald's Corporation," Microsoft® Encarta® Online Encyclopedia 2007
