1940s
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History
McDonald's Corporation, fast-food restaurant company based in Oak Brook, Illinois. Since the 1950s, McDonald's family-oriented restaurants have revolutionized the fast-food business and the company has become one of the best known in the world. Tens of thousands of McDonald's restaurants worldwide serve millions of customers a day. McDonald's restaurants, which offer toy promotions and often feature playgrounds, are especially popular with children.
In 1948 brothers Dick and Mac McDonald remodeled their McDonald's drive-in restaurant in San Bernardino, California, creating the prototype for the modern fast-food restaurant. The menu was limited to nine items: hamburgers, cheeseburgers, three types of soft drinks, milk, coffee, potato chips, and pies. French fries and milkshakes were soon added. By focusing on efficient production and service, McDonald's cut the price of their hamburgers from 30 cents to 15 cents. [CONTINUE]
"McDonald's Corporation," Microsoft® Encarta® Online Encyclopedia 2007
