1960s
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History
During the 1960s, McDonald's began to mount aggressive advertising and marketing campaigns. In 1962 the company adopted the golden arches as its trademark. Ronald McDonald, the familiar clown that serves as McDonald's mascot, was introduced in 1963. That year, signs at McDonald's restaurants announced that the company had sold more than 1 billion hamburgers. In 1968 McDonald's restaurants began serving the Big Mac, a two-patty burger that became the company's flagship product. [CONTINUE]
"McDonald's Corporation," Microsoft® Encarta® Online Encyclopedia 2007
